Tag: Premium

Sony Xperia XZ2 Premium Gets Camera Enhancements, August Android Security Patch via Software Update

Sony Xperia XZ2 Premium has a software update that brings enhancements to its camera. The update, which is reportedly the first firmware upgrade since the Xperia XZ2 Premium launched back in April, also includes the August Android security patch. Notably, Samsung also earlier this month came in the news for pushing the August Android security […]

OnePlus CEO Pete Lau Outlines Strategy That Helped It Lead India’s Premium Smartphone Market

India is arguably the world’s toughest smartphone market – just ask Apple. Yet Chinese manufacturer OnePlus has found a path to success in the country of 1.3 billion. As Pete Lau, OnePlus’s co-founder and chief executive officer, describes it, OnePlus targeted younger users with stylish and affordable Android-based phones. Rather than plastering shops with ads, […]

OnePlus Accounted for 40 Percent of Premium Smartphones Sold in India in Q2

Riding on the success of its OnePlus 6 device, Chinese smartphone maker OnePlus captured 40 percent of the premium segment in India in the second quarter of 2018, a new report has said. Samsung captured 34 percent share of the premium segment while Apple 14 percent, its lowest ever. According to Hong Kong-based Counterpoint Research, […]